Sports Interactive ink three-year exclusive partnership with Gadsme

Sports Interactive are thrilled to announce an exclusive three-year partnership with Gadsme, the most advanced provider of immersive in-game advertising solutions.

This groundbreaking collaboration will see the integration of Gadsme's cutting-edge SDK into the upcoming Football Manager 26, marking a significant evolution in how players experience one of the most beloved sports simulations on the market. This deal further solidifies Gadsme’s position as the go-to partner for premium, immersive in game advertising.

With the introduction of Gadsme's unique technology into the PC/Mac edition of FM26, players will enjoy a more authentic gaming experience through strategically placed, non-intrusive in-game advertisements. Gadsme's premium brands will enhance the realism of the game, seamlessly blending into the virtual environment, while providing SI with a new revenue stream.

Gadsme's proprietary analytics tools allow partners like Sports Interactive to track and optimise every campaign with precision, ensuring brand safety and game stability are fully maintained.

The announcement arrives as Football Manager transitions to the Unity engine, unlocking new possibilities for gameplay and visual enhancements powered in part by Gadsme's advertising technology. Additionally, FM26 will unite men's and women's football in a single ecosystem for the first time.

Richard Trafford, Director of Business Development & Partnerships at Sports Interactive, said: "Gadsme's expertise in non-intrusive advertising aligns perfectly with our commitment to realism and player experience. We're confident this partnership will enhance FM26 while introducing our global fanbase to premium brands in authentic ways."

Simon Spaull, Co-Founder and CRO at Gadsme, added: "Securing this partnership with Sports Interactive is a milestone moment for Gadsme. After our successful collaboration with Konami, this deal reinforces our vision for immersive, player friendly advertising in top tier gaming experiences. We're excited to bring our technology to Football Manager and deliver value for both players and brands."